We Love You Just the OUAI You Are
Happy Pride Month from OUAI! It may feel like 2020 has been cancelled, but at OUAI we don’t cancel the things that really matter to us, even if it means...
By the OUAI...
The Best Products For Staying Soft From Head to Toe
Started with your hair, now we're here—ICYMI, we added two body products to the mix, OUAI Body Cleanser and Body Crème. The duo nourishes using sulfate-free ingredients to leave all skin...
Watch: 3 Hairstyles to Hide Overgrown Bangs
We’re all going to come out of this with different hairstyles. Instead of reaching for those dirty kitchen scissors to cut your bangs at home, let’s get creative. Hairstylist and...
The Difference Between Our Hand Lotion and Hand Crème
We have a soft spot for self-care, which is why we launched a Hand Care Collection that lets you spread love, not germs. If you haven’t already, meet OUAI Hand...
Just Launched: New Treatment Masks for Fine to Medium Hair and Thick Hair
Looking for a hair mask that heals, not hides, everything your hair has been through? Mask and you shall receive. Today we launched two new healthy hair heroes that contain...
OUAI Celebrates Black Artists, Creators, and Activists
Our mission at OUAI has always been about community, and creating a place for ALL people to feel seen, heard, and celebrated. This month, we celebrate Black History month and...
Everything You Need to Know About Our New Curl Crème
150 community members. One year of testing. Introducing our NEW Curl Crème, a do-it-all curl cream dreamed up by YOU. If you’ve been looking for a product that defines curls,...
Just Dropped: Curl Crème—Dreamed Up By You, Made By Us
Meet our NEW Curl Crème, a do-it-all curl cream that we co-created with 150 of our community members. After one year of testing, we’re excited to bring you a product...
The 6 Best Brushes For an At-Home Blowout
Fact: Blowouts are hard to do on yourself. That is—when you have the wrong brush. We asked the pros which brushes work best for creating a bouncy blowout at home—keep scrolling to see the...
Does the Dyson Airwrap Styler Actually Work? We Put it to the Test
You get brownie points for reading the blog. Use code BLOG15 for 15% off any purchase. For $550, one would assume that the Dyson Airwrap Styler comes with a personal hairstylist. But if you're...
Jen Atkin's Social Distancing Hair Tips
The living room is your new office, you've burned your jeans in the name of yoga pants, and summer is potentially canceled–it's officially quarantine season. That also means your hair is probably riding any number of...
The Best Hair Products for Fine Hair
You put in the work but can't get that body. You eat hair gummy vitamins for dinner. And volume is just a button on your phone. Sound like you? We got your fine...
5 Things You Need to Stop Doing to Wet Hair
Nothing beats freshly-washed, Scalp & Body Scrubbed strands. Okay, maybe getting verified on Instagram does, but back to the point: clean hair is cool but mistreating wet hair is so not....
Everything You Need to Know About Our New Hand Wash
You’re in good hands because we just launched our new Hand Care line, including OUAI Hand Wash, Hand Lotion, and Hand Crème. These three go hand-in-hand to care for your...
Does Washing With Cold Water Make Your Hair Grow Faster?
You get brownie points for reading the blog. Use code BLOG15 for 15% off any purchase. A myth about washing your hair with cold water to make it shinier and...
The Best Products for Instantly Taming Frizz
When baby hairs that have a mind of their own give your perfectly styled hair hell, show 'em who's boss. How? With our purse-portable frizz-fighting favorites. Here we're spotlighting three OUAI favorites that...