How To Nail The ‘Sexy With Your Hair Pushed Back’ Look
“Your hair looks so sexy pushed back.” IYKYK. To anyone wondering what it takes to receive an iconic compliment like that one, keep reading. We’re going to break down the...
By the OUAI...
How to Tell if Curtain Bangs Are Right for You
In good times and bad, it's hard to resist a sultry set of bangs but for most, the urge is really quickly resisted by the thought of the awkward grow-out...
Everything You Need to Know About Knotless Braids
Looking for a protective style that’s low maintenance and low tension? Enter: knotless braids, a variation of box braids that, like the name suggests, are knot-free. For everything you ever...
Introducing the Limited Edition OUAI Better Together Bundle
Need a reset? Introducing our NEW Better Together Bundle featuring a full-size Detox Shampoo and Leave-In Conditioner, the only duo you need to deeply cleanse, detangle, and condition strands in one...
Make OUAI–New North Bondi and Melrose Place Candles are Here
We flame to please--you asked for candles and we delivered. Our fragrances are our claim to fame and now available in two premium scented candles--North Bondi and Melrose Place. LITerally...
Everything You Need to Know About Heat Protection Spray (FKA Memory Mist)
Can't stay a-OUAI from your hot tools? You don't have to, thanks to our Heat Protection Spray. Formerly known as Memory Mist, Heat Protection Spray is a lightweight heat protection...
Just Launched: OUAI & Byredo Mojave Ghost Leave In Conditioner
If you're reading this, it's too late! We're all sold out of OUAI & Byredo Leave In Conditioner. Yes OUAI, Mojave Ghost is back! We combined the best of both...
How to Style Your Mullet Shag Haircut
Side bangs, face-framing layers, spiky pixie cuts — haircut trends come and go like the wind. One iconic style that’s making a comeback from the ‘80s? The mullet shag. And...
Take Our Quiz to Find Your Perfect Haircare and Bodycare Routine
You asked, we listened: we re-launched our shampoos and conditioners line to bring you FINE, MEDIUM, and THICK Shampoos and Conditioners, made with better formulas and greener packaging. So why...
What We Leave Out: Sulfates, Parabens, Phthalates, Gluten & More
From the beginning, our OUAI way has been to create products that, because they are simple, effective, and easy to use, stand out in an overcrowded market. Real products for...
A Nutritionist Swears By These Foods for Healthy Hair and Scalp
You get brownie points for reading the blog. Use code BLOG15 for 15% off any purchase. We knew our haircare routine was just one piece of the puzzle to perfect locks,...
Micro Link Extensions are the New, Non-Damaging Way to Add Length
When you're in the market for hair extensions, your search for added length and fullness could be a cinch should you decide to test-drive the latest non-damaging method for making epic...
Commemorating Juneteenth, Our Nation's Newest Holiday
It’s official! As of this week, June 19 will be recognized as Juneteenth National Independence Day, a federal holiday commemorating the end of slavery in the U.S. A long time...
Happy Pride Month!
Today and all throughout June we celebrate the LGBTQIA+ members in our community and around the world! We have some fun stuff planned for this month (including new merch!), but...
Scents & the City—NEW OUAI de Parfums are Here
We got the scents you wanted our perfumes back, so we’re reviving two of our signature fragrances—Rue St. Honoré and Dean St. Eau de Parfums! Like Melrose Place and North...
Just Launched: Our Paw-some Pet Shampoo, Fur Bébé
Woof! Smell that? It’s time to give your fur baby a bath with our NEW paw-some pet shampoo, Fur Bébé. This gentle, vegan wash cleanses, hydrates, and leaves your pet’s...