How We're Helping to #StopAsianHate
Since the start of the pandemic, there has been a surge in hate crimes against Americans and Pacific Islanders (AAPI). Last year, hate crimes against Asian Americans across 16 cities...
By the OUAI...
The Best Curly Hair How-Tos For a Spring Refresh
Need a spring refresh? Curl, we got you. Put some pep in your curls’ step with our new Curl Crème, co-created with 150 members of our community. Packaged in a...
Just Launched: Leave In Conditioner Jumbo
Feeling knotty? Leave it to our top bestseller Leave In Conditioner to smooth things over. We heard you wanted more, so we supersized it—now for a *limited time*, shop Leave...
Pro Tips for Growing Out Your Lob and Bangs
Fact: lobs, bobs, and the shorn haircut variety are here to stay. But should your short 'do ever start to feel stale, there's no way to bypass the awkward growth stage....
All Your Questions About OUAI Body Crème and Body Cleanser, Answered
The rumors are true: we just dropped OUAI Body Crème and Body Cleanser, two one-size-fits-all products your skin will swoon over. So you can bare it all, our Body Cleanser is...
The Best Advice We Got From Our Moms
Queen, confidante, real-life Superwoman—ahead of Mother's Day we're feeling especially grateful for our moms. Whether near or apart this year, our minds are on her—for always holding down the fort, giving...
An Expert Guide to Cleaning Your Hair Brushes and Combs
You get brownie points for reading the blog. Use code BLOG15 for 15% off any purchase. Confess: When's the last time you cleaned your hair brushes? If you can't remember, we're...
What's A Surface Cut and Why Do You Need One?
Oddly satisfying videos of a haircut technique called surface cutting have been floating around—and we're here to demystify the term. You're most likely used to getting your hair trimmed every...
Air Drying 101: A Canadian Girl’s Guide To Frizz-Free Natural Waves
Canadian cutie slash content creator Morgan Wilson (who, ICYMI, showed us the OUAI to her messy, sexy waves) knows a thing about fighting off frizz in all climates. Ahead, she shares her go-to...
How-To: French Braided Ponytails for Curly Hair
Calling all girls experimenting with different hairstyles. Curly Domini-queen Melody Acevedo from @melodyslife is showing us how to create these French braided ponytails using a few of our favorite products for curly hair. Press play...
Watch: The Making of Our New Shampoos and Conditioners
Take a peek behind the scenes of what our product development team has been working on for the past year—our NEW FINE, MEDIUM, and THICK Shampoos and Conditioners are finally...
Blowout Mistakes 101 with a Pro Hairstylist
We’re taking a crash course in volume with Kathleen Riley, celebrity hairstylist to Sofia Richie. In the video above, she’s sharing her tips from years of professional experience on how to...
Hit the Reset Button with Our New Detox Shampoo
Keeping it OUAI real: It feels a bit weird to be launching anything new right now. We debated hitting pause, but decided to make the newest member of the OUAI...
3 Easy Heatless Hairstyles to Make Your Wash Day Last
Running out of ideas for how to look put together in Zoom meetings? Same. We tapped our friend and pro hair stylist, @amandaleehair, for her tips on how to make...
A Complete Guide to the OUAI Body Care Collection
You asked and we listened. Back in October, we launched our new Body Crème and Body Cleanser, two essentials made with luxe formulas, new fresh fragrances and skin-loving ingredients that...
We Stand with the Black Community
As a brand, as a team, and as individuals, we stand with the Black community. We believe in unwavering equality and are in the fight against racism. We're committed to...