{"title":"Award Winners","description":"\u003cp\u003eLoved by beauty editors, hair experts and fellow OUAI addicts.\u003c\/p\u003e","products":[{"product_id":"leave-in-conditioner","title":"Leave In Conditioner","description":"\u003cp class=\"p1\"\u003eOur multitasking Leave In Conditioner detangles, hydrates and fights frizz for all hair types.\u003c\/p\u003e\n\u003cp\u003eThis frizz-fighting leave in conditioner with thermal protection repairs dry ends and protects against breakage, while adding slip to hair for seamless detangling. Use it as a pre-heat styling primer or as part of your wash-and-go routine for healthy, radiant hair. Thicker, coarser, or curlier hair can also apply on dry hair for a much-needed dose of hydration, shine, and flyaway control. Protects hair from heat damage up 450F\/232C. When used with heat reduces hair breakage by 52%.\u003c\/p\u003e\n\u003cdiv class=\"cols-2-3 overlay-row\"\u003e\n\u003cdiv\u003e\n\u003ch4 role=\"heading\" class=\"hd-7\"\u003eHOW TO USE\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"desc body-1-sf\"\u003e\n\u003cp\u003eSqueeze out excess water from freshly cleansed hair.\u003c\/p\u003e\n\u003cp\u003eSpray about 6-8 inches away from the eyeline down, avoiding the roots.\u003c\/p\u003e\n\u003cp\u003eDistribute the product evenly by brushing from the eyeline down with a wide-toothed comb.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"cols-2-3 overlay-row\"\u003e\n\u003cdiv\u003e\n\u003ch4 role=\"heading\" class=\"hd-7\"\u003eGood to Know\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"desc body-1-sf\"\u003e\n\u003cp\u003eWHEN TO USE LEAVE IN CONDITIONER:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"2\"\u003e\n\u003cp\u003eWear protection. Not only does Leave In Conditioner detangle, fight frizz \u0026amp; hydrate hair, but it can also be used as a heat protectant.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"2\"\u003e\n\u003cp\u003eNeed more hydration? Leave In Conditioner pairs perfectly with your favorite conditioner and can be applied after every wash or before styling. \u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Ouai","offers":[{"title":"Full Size (4.7 fl oz)","offer_id":1573477351439,"sku":"FG-0311-A-00","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Travel Size (1.5 fl oz)","offer_id":40211551617094,"sku":"FG-0312-B-00","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/7322\/files\/Product-Leave-in-1316x1526-grey_a91e2b65-f6e4-43e0-bff6-c77d18da04db.jpg?v=1779300397"},{"product_id":"scalp-and-body-scrub","title":"Scalp \u0026 Body Scrub","description":"\u003cdiv data-anim-order=\"3\" data-anim=\"slide\" class=\"product-desc rte desc body-1\"\u003e\n\u003cp\u003eScrub the drama out of your life (and scalp). This blend of sugar and coconut oil cuts thru to cleanse your hair \u0026amp; body, while calming the crazy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-anim-order=\"4\" data-anim=\"slide\" class=\"perfect-for-wrap\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"cols-2-3 overlay-row\"\u003e\n\u003cdiv class=\"desc body-1-sf\"\u003e\n\u003cp\u003eThis deep-cleansing, foaming scrub gives a fresh start to your scalp and skin. A weekly treatment powered by gently exfoliating sugar crystals to scrub-a-OUAI buildup while softening and balancing your skin's moisture level. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"cols-2-3 overlay-row\"\u003e\n\u003cdiv\u003e\n\u003ch4 class=\"hd-7\" role=\"heading\"\u003eHOW TO USE\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"desc body-1-sf\"\u003e\n\u003cp dir=\"ltr\"\u003eSCALP: In the shower, section wet hair and apply a quarter-size amount directly to the scalp. Rub in circular motions to activate lather, then rinse and follow with your favorite OUAI conditioner. \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eBODY: Apply to damp skin and rub in circular motions to gently exfoliate.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"cols-2-3 overlay-row\"\u003e\n\u003cdiv\u003e\n\u003ch4 class=\"hd-7\" role=\"heading\"\u003eGood to Know\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"desc body-1-sf\"\u003e\n\u003cp\u003eWHEN TO USE SCALP \u0026amp; BODY SCRUB \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePrep your scalp the right OUAI! Exfoliate any dirt, flakes, and impurities a-OUAI by using the scrub before using your favorite shampoo.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Ouai","offers":[{"title":"Default Title","offer_id":12507696365638,"sku":"FG-0759-A-00","price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/7322\/products\/Scalp_Body_Scrub_Melrose_Place.jpg?v=1762198373"},{"product_id":"curl-creme","title":"Curl Crème","description":"\u003cdiv class=\"cols-2-3 overlay-row\"\u003e\n\u003cdiv class=\"desc body-1-sf\"\u003e\n\u003cp\u003eFor our curlfriends, this silicone-free cream that defines curls, tames frizz, and adds shine to all curl types. Co-created with 150 members of our community over one year of testing, Curl Crème’s key ingredients linseed \u0026amp; chia seed collab to shape curls while maintaining the hair’s natural texture and protecting hair from humidity. A side of coconut oil \u0026amp; babassu oil soft serves your curls, seals damaged cuticles, and enhances shine. Comes in our signature North Bondi Fragrance with notes of bergamot \u0026amp; lemon. Oh, and we supersized it with an 8 oz tube.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"cols-2-3 overlay-row\"\u003e\n\u003cdiv\u003e\n\u003ch4 role=\"heading\" class=\"hd-7\"\u003eHOW TO USE\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"desc body-1-sf\"\u003e\n\u003cp dir=\"ltr\"\u003eWet Hair: Section hair and distribute evenly by finger combing through each section. Can be used for wash \u0026amp; go styles.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eDry Hair: Apply sparingly and directly to curls to help define and smooth frizz.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Ouai","offers":[{"title":"Full Size (8 fl oz)","offer_id":44557269205062,"sku":"FG-0335-A-00","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Travel Size (2.5 fl oz)","offer_id":44557269237830,"sku":"FG-0422-B-00","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/7322\/products\/Product-Curl-Creme-1316x1526-grey.jpg?v=1762199423"},{"product_id":"hair-gloss","title":"Hair Gloss","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eGlow all out. This multi-tasking at-home Hair Gloss will give you immediate shine while providing the healthy hair benefits like protecting against color fading, helping treat damage and providing heat protection. Plus, you’ll see the results for up to 3 washes.\u003c\/span\u003e\u003cbr id=\"isPasted\"\u003e\u003cbr\u003e\u003cspan\u003eKey Benefits:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e-Provides immediate shine \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e-Helps treat damage \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e-Enhances color vibrancy\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e-Protects against color fading \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e-Provides heat protection up to 450°F\/ 232°C\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e-85% of participants agreed hair looks shiny\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e-87% of participants agreed Hair Gloss adds shine to hair\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e-85% of participants agreed hair looks healthier\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e-90% of participants agreed hair appears smoother\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e*According to a consumer perception study of 103 participants\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"OUAI","offers":[{"title":"Default Title","offer_id":40803300900934,"sku":"FG-0339-A-00","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/7322\/files\/Hair_Gloss_Site_Asset_PDP_Product_Thumbnail_1316x1526_fdf63a93-fdeb-4e97-ba0d-c3530f5f0361.jpg?v=1760561328"},{"product_id":"wave-spray","title":"Wave Spray","description":"\u003cdiv class=\"cols-2-3 overlay-row\"\u003e\n\u003cdiv class=\"desc body-1-sf\"\u003e\n\u003cp\u003eThe same beachy texture you know \u0026amp; love, but with a OUAI better feel. This salt-free Wave Spray enhances your hair’s natural texture, adds body \u0026amp; volume BUT—and this is the important part—still keeps your strands feeling soft \u0026amp; hydrated. Get that “just got out of the ocean” look, minus the ocean.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"cols-2-3 overlay-row\"\u003e\n\u003cdiv\u003e\n\u003ch4 role=\"heading\" class=\"hd-7\"\u003eHOW TO USE\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"desc body-1-sf\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eStraight Hair - Wet to Dry- Heatless\/Heat \u003cbr id=\"isPasted\"\u003e\u003c\/u\u003e\u003c\/strong\u003eShake WAVE SPRAY.\u003cbr\u003eSpray on clean, wet hair from 6–8 inches away, roots to ends.\u003cbr\u003eScrunch, squeeze, or twist to create texture.\u003cbr\u003eAir dry for soft, tousled texture and bend. \u003cbr\u003ePro Tip: For defined texture, twist or braid damp hair, secure ends, and let air dry.\u003cbr\u003eDiffuse for added volume and bend.\u003cbr\u003ePro Tip: Blow-dry in sections with a round brush for a textured, voluminous finish.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003cu\u003eStraight Hair -  Dry Style, Heat\u003cbr\u003e\u003c\/u\u003e\u003c\/strong\u003eStart with dry, tangle-free hair. Apply heat protection. \u003cbr\u003eSection hair based on desired wave size. Smaller sections = tighter waves. Larger sections = loose waves. Use a curling iron, waver, or flat iron, alternating sections for a natural beachy look. \u003cbr\u003eShake WAVE SPRAY and apply from roots to ends. Scrunch to enhance texture.\u003cbr\u003ePro Tip: Finger rake curls with WAVE SPRAY on your hands for a softer, more lived-in finish.\u003cbr\u003e\u003cbr\u003e\u003cu\u003e\u003cstrong\u003eWavy Hair  - Wet to Dry - Heatless\/Heat\u003cbr\u003e\u003c\/strong\u003e\u003c\/u\u003eStart with clean, wet hair. Apply 1–2 pumps of AIR DRY FOAM. Scrunch or twist in.\u003cbr\u003eShake WAVE SPRAY and spray evenly (6–8 inches away).\u003cbr\u003eScrunch until waves form. Add more WAVE SPRAY if needed.\u003cbr\u003eTip: Twist or braid while wet, secure ends, and air dry for defined waves.\u003cbr\u003eUse a diffuser for extra texture, volume, and bend.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003cu\u003eWavy Hair - Dry Style -Heat \u003cbr\u003e\u003c\/u\u003e\u003c\/strong\u003eDetangle hair and apply heat protection. \u003cbr\u003eUse a curling or flat iron, alternating section sizes for a natural look.\u003cbr\u003eShake WAVE SPRAY, spray 6 to 8 inches away, scrunch and squeeze in. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003cu\u003eCurly Hair - Wet to Dry - Heatless\/Heat\u003cbr\u003e\u003c\/u\u003e\u003c\/strong\u003eFollow your curl routine. Try CURL CRÉME. \u003cbr\u003eShake WAVE SPRAY and spray 6–8 inches away from your hair. \u003cbr\u003eScrunch curls into shape.\u003cbr\u003eUse a diffuser, flipping hair upside down for more volume.\u003cbr\u003eProTip - Spray WAVE SPRAY just at the roots for added texture and fullness. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"OUAI","offers":[{"title":"Full Size (6 fl oz)","offer_id":42439759036486,"sku":"FG-0571-A-00","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Travel Size (3 fl oz)","offer_id":42439759069254,"sku":"FG-0572-B-00","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/7322\/files\/Wave_Spray_Allure_Badge_Site_Asset_PDP_Product_Thumbnail_1316x1526_a2c27acd-9c69-4183-ac78-a013a07a572a.jpg?v=1759255603"},{"product_id":"super-dry-shampoo-melrose-place","title":"Super Dry Shampoo - Melrose Place","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eSuper Dry Shampoo is back and more super than ever. It has the same powerful spray and absorbs oil, dirt \u0026amp; sweat without leaving a residue so you can skip the shower (again).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eWhy use a regular Dry Shampoo when you could use Super Dry Shampoo? The double starch blend is super absorbent, never leaves a residue and smells fresh \u0026amp; floral thanks to long-lasting Melrose Place fragrance. Get on your OUAI \u0026amp; have a super day.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003ch4 role=\"heading\" class=\"hd-7\"\u003eHOW TO USE\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"desc body-1-sf\"\u003e\n\u003cp\u003eShake can very well. Spray on dry hair 6-8 inches from roots (FYI: the blast is powerful). \u003cbr\u003eUse your fingers or a brush to work it all the OUAI in. Use between wash days or blowouts to stay feeling fresh.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"OUAI","offers":[{"title":"Full Size (4.5 oz \/ 127 g)","offer_id":42471806009414,"sku":"FG-0289-A-00","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Travel Size (2 oz \/ 56 g)","offer_id":42471806042182,"sku":"FG-0290-B-00","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/7322\/files\/Super_Dry_Shampoo_Site_Asset_PDP_Melrose_Product_Thumbnail_1316x1526_5a825d6f-c375-409c-b6fc-8572f082d87d.jpg?v=1762270387"},{"product_id":"super-dry-shampoo-cape-town","title":"Super Dry Shampoo - Cape Town","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eSuper Dry Shampoo is back and more super than ever. It has the same powerful spray and absorbs oil, dirt \u0026amp; sweat without leaving a residue so you can skip the shower (again).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eWhy use a regular Dry Shampoo when you could use Super Dry Shampoo? The double starch blend is super absorbent, never leaves a residue and will have you smelling like you just stepped out of the shower thanks to the refreshing, long-lasting Cape Town fragrance. Get on your OUAI \u0026amp; have a super day.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003ch4 role=\"heading\" class=\"hd-7\"\u003eHOW TO USE\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"desc body-1-sf\"\u003e\n\u003cp\u003eShake can very well. Spray on dry hair 6-8 inches from roots (FYI: the blast is powerful). \u003cbr\u003eUse your fingers or a brush to work it all the OUAI in. Use between wash days or blowouts to stay feeling fresh.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"OUAI","offers":[{"title":"Full Size (4.5 oz \/ 127 g)","offer_id":42471807090758,"sku":"FG-0342-A-00","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Travel Size (2 oz \/ 56 g)","offer_id":42471807123526,"sku":"FG-0343-B-00","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/7322\/files\/Super_Dry_Shampoo_Site_Asset_PDP_Cape_Town_Product_Thumbnail_1316x1526_b94505f6-1777-43ce-9917-a5ae24854c06.jpg?v=1762270387"}],"url":"https:\/\/theouai.website\/collections\/award-winners.oembed","provider":"OUAI","version":"1.0","type":"link"}